Significant investments in direct-to-consumer website and mobile design have helped property & casualty insurance companies improve their digital service and shopping experiences. Data analytics consultants say insurers have made across-the-board improvements in clarity of information, but many still struggle with the balance of too much information and a minimalist approach, according to a recent study 2020 U.S. Insurance Digital Experience Study. Some key findings from the study include:
P&C industry is meeting customer digital expectations.
Balancing too much information vs. minimalist mobile-first design to provide just the right amount of information is a key driver of customer satisfaction.
Forming a clear digital identity is key.
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02 Jun 2020