Pandemic Stay-at-Home Experience Raises P&C Insurers’ Bar for Delivering Digitally

By Insurance Journal

Significant investments in direct-to-consumer website and mobile design have helped property & casualty insurance companies improve their digital service and shopping experiences. Data analytics consultants say insurers have made across-the-board improvements in clarity of information, but many still struggle with the balance of too much information and a minimalist approach, according to a recent study 2020 U.S. Insurance Digital Experience Study. Some key findings from the study include:

P&C industry is meeting customer digital expectations.

Balancing too much information vs. minimalist mobile-first design to provide just the right amount of information is a key driver of customer satisfaction.

Forming a clear digital identity is key.

Read the full article here.

Related Content