By Mayer Brown
The state of California recently enacted the most sweeping general privacy statute in the United States. The California Consumer Privacy Act, codified in Assembly Bill 375 (“CCPA”), will take effect on January 1, 2020, and is intended to give California consumers more control over their personal information and how it is collected, used and sold by companies. The CCPA was modeled on the California privacy ballot initiative that was set to be voted on in November (but has since been withdrawn) and applies to companies of a specific size or engaging in certain activities in California.
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