Most Under-35s OK With Insurers Digital Spying If It Cuts Prices

By Bloomberg

A survey of more than 8,000 consumers globally by Salesforce.com’s MuleSoft Inc. reveals that 62 percent of people between the ages of 18 and 34 are happy to allow insurers to use third-party data from apps, smart-home devices, and social media to offer lower prices. The figure drops to 44 percent when older generations are included. More than half of respondents say they would change insurers if the digital service is poor.

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19 Jun 2018

Tagged in: big data, insurtech

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